|
|
Chování spotřebitelů na trhu bezlaktózových výrobků
Hánečková, Zuzana
The diploma thesis deals with consumer behaviour in the market of lactose-free products. The aim of the diploma thesis is to propose measures to increase the efficiency of distribution and promotion for manufacturers and distributors operating primarily in the market of lactose-free products in the South Moravian Region. The diploma thesis is divided into two parts, literary research and practical part. The literary research focuses on consumer behaviour and the market of lactose-free products. The practical part deals with the orientation analysis in the market of lactose-free products and with primary research, which was conducted through a questionnaire survey among the consumers of the South Moravian Region. At the end of the diploma thesis the statistical hypothesis are tested, market segmentation is performed and then proposals are made.
|
|
|
The Tourism Development Strategy in the South Moravian Region
Harmáčková, Alena ; Vaško, Martin (advisor) ; Abrhám, Josef (referee)
The topic of this thesis aims to present determine the potential of tourism in the South Moravian Region also to propose a strategy for further development of tourism in this region. Part of the thesis is the overview of the basic terms in destination management plus marketing, as well as analysis of current level of tourism in this regions and analysis of primary and secondary tourism offers and SWOT analysis. Following is focus on the region's development strategy, including its promotion, ROP projects and proposed options for further development of the tourism. Thesis were supervised using the Czech-Austrian cooperation in the program AKTION lead by Prof. (FH) Mag. Michael Mair in Vienna.
|
|
|
Subsidy policy of the region
Radvanová, Zuzana ; Sedmihradská, Lucie (advisor) ; Bayer, Ondřej (referee)
The aim of the diploma thesis is funding of the municipalities by the South Moravian Region. The theoretical part defines the technical terms such as fiscal federalism, public administration and funding. The practical part explores whether the funding is provided in compliance with the general terms and conditions. This work is aiming to define the parameters which form the basis of comparison of the information about municipal funding available on the South Moravian Region website with the actual terms and conditions under which the funding is provided. Through the analysis explained herein it has been proven that in majority of cases the region does not abide by the terms of the funding as available online. The lack of required information in the terms on the region's website gives the impression that the funding process is rather opaque. Additionally, we further examine whether political affiliation of mayors in municipalities of the region is a factor determining the size of the actual funding provided by the region. The result of this analysis is negative which concludes that political affiliation of mayors in the region does not have an impact on the size of the funding provided by the region to its municipalities.
|
|
| |
guest ::
