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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Principles of News TV Channel Communication Aside the Screen
 Nevšímalová, Aneta ; Štoll, Martin (advisor) ; Jirák, Jan (referee)
UNIVERZITA KARLOVA FAKULTA SOCIÁLNÍCH VĚD Institut komunikačních studií a žurnalistiky Katedra mediálních studií Diplomová práce 2020 Aneta Nevšímalová This Master's thesis analyses ČT24 communication on its website and on social media in order to assess the effectiveness of ČT24 network's communication strategy in the online environment as well as to answer whether the ČT24's online presence aims at drawing in younger audiences. The theoretical part addresses the means in which ČT24 communicates in the online environment as well as the content that ČT24 publishes on its website and on social media. This part also includes information obtained on the basis of interviews. The empirical part is based on a comparative analysis of TV broadcasting posts as well as online posts. The aim of this part is to determine the effectiveness of of ČT24's communication strategy on its website and on social media. The empirical part reveals the ways in which ČT24 public broadcasting TV modifies content to reach users of these various digital platforms. The empirical part also includes a survey, which addresses the question of attractiveness of ČT24's online platforms for younger audiences.
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Typology of series and programming structure of continuous broadcasting CT24
 Klepáčová, Sára ; Štoll, Martin (advisor) ; Kruml, Milan (referee)
Typologie pořadu a programová struktura kontinuálního vysílání ČT24 Sára Klepáčová Annotation The aim of this thesis is to define and analyze one of the TV shows of the ČT24 news station - Studio ČT24. It is a specific type of continuous broadcast delivered by ČT24 to the viewers, as the only one in Czech republic, every day - seven days a week. In its way it is also unique among the TV shows of european public service media. Theoretical part deals with standart procedures in news broadcasting, starting with acquiring the information and its incorporation into the broadcasting script. This part contains factual notes provided by the ČT 24 news broadcast deputy editor-in-chief František Lutonský. Research aims on the structure of the show itself, particularly on the content, by means of the quantitative content analysis. It demonstrates the structure and composition of the continuous broadcast of the ČT24 news station on the sample of four whole weeks choosed from four programme periods. It also aims on the changes of broadcast composition in case of extraordinary event. in context of the viewership.
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