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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The influence of retargeting on customer decision
 Kopková, Ivana ; Stříteský, Václav (advisor) ; Murčo, Dušan (referee)
The bachelor thesis is focused on retargeting, a type of targeted Internet advertising. This paper is divided into two parts. The theoretical part explains the basic terms of Internet advertising and targeting options and introduces remarketing. The practical part evaluates the effectiveness of retargeting and its perception among Internet users; all this based on expert interviews and Internet users survey. This part also analyses Facebook retargeting campaigns and other remarketing campaigns of a Czech book e shop. Recommendations regarding further use of retargeting and remarketing campaigns are given to this e shop based on the analysis, the expert interviews and the survey.
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