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National Repository of Grey Literature

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Environmental Protection as part of a marketing strategy petrochemical venture Hubertová, Veronika ; Syrovátka, Oldřich (advisor) ; Marček, Miroslav (referee) Bcs thesis objective is to examine to what extentis the marketing strategy implemented enterprise environmental concerns.An appropriate investigation,which takes place in a nearby neighborhood residents venture,the company rated the perception of this part of the public.Based on the assesment,results will be presented to the assesment of possible changes in marketing strategy and invironmentalmanagement. Detailed record

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