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Back to the Tribe's Womb: Tendencies in Contemporary Culture
Dvořák, Jan ; Činátlová, Blanka (advisor) ; Bílek, Petr (referee)
Michel Maffesoli and Zygmunt Bauman add the traits of Benjamin's flâneur to the (neo-)nomad, namely his "flâneur" gaze and his relation to commodities. But in the concept of nomad these traits gain specific nature - on the field of fashion they transform nomad into migrant, who is capable of creative work with vanitas. Nomad as a travelling flâneur is a stranger-guest and becomes a tourist, willingly getting lost in the city and voluntarily being surprised by unexpected encounters. Tourists relation to his memories could be described with Benjamin's description of mémoire involontaire as a revived punctum. A tourist prepares his memories like a nicely descending ruins. Souvenir is his materialised memory. It's not only a duplicated plastic Eiffel tower, but a magic artifact. It's a collective aura, what's on Benjamin's mind when he writes about aura regression. The private aura comes instead, turning things to talismans, reenchanting the world. The era of postmechanical reproduction reminds one, that there is a way to reproduce not just mechanically but biologically: a bricolage remix is made. Souvenirs descend and take shape of hommogenic rummage which reveals the fundamental form of postmodern metamorphosis: recyclation. This metamorphosis can finally be used when analyzing the settler turn into nomad...
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Expansion of new product on the gift market
Hřebout, Martin ; Filipová, Alena (advisor) ; Krajíček, Tomáš (referee)
The aim of the thesis is to evaluate the possibility of extension of the product Prague Old Timer on the Prague souvenir market and suggest with the theoretical knowledge a strategy which will contribute to the most efficient expansion. This work analyzes the Prague souvenir market and evaluates the factors that caused the current situation when there are few Czech souvenirs shops. The part dedicated to the product Prague Old Timer describes the main risk related to the expansion and a base on the research determining the optimal price for the final customers
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Trh se suvenýry v Brně
Mikulášek, Jan
The businesses operating on the market with souvenirs in Brno seems to be not taking the advantage of the market potential, therefore, the main aim of this final thesis is to formulate recommendations for potential entrepreneurs operating on the market with souvenirs in Brno. This work presents an analysis of current situation on this market and general analysis of consumer behaviour in souvenir buying, which was done through two questionnaires, both for Czech tourists and tourists from abroad (ncz = 161; nf = 188). These two analyses provided grounds for marketing mix recommendations for the Brno market with souvenirs.
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