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Environmentální pilíř společenské odpovědnosti v oblasti organizace kulturních akcí
Klevetová, Markéta
The thesis focuses on the environmental pillar of social responsibility in the organization of cultural events of the TIC Brno organization. The literature part is focused on theoretical knowledge, which is used to explain the concepts related to the pro-issues of social responsibility. The practical part is focused on a detailed analysis of TIC Brno and selected cultural events. The external environment is analysed using PESTE analysis. The thesis also includes a questionnaire survey to determine the public attitude towards environmental issues. Based on the obtained findings, a SWOT analysis is made, and weaknesses are analysed in more detail. Subsequently, recommendations are proposed, which are economically based and used for actions of a similar type. From the results of the primary survey, it can be concluded that the public has a high interest in engaging in activities that contribute to environmental protection
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"Greening" Olympic Games?
Uhlířová, Miroslava ; Rynda, Ivan (advisor) ; Doležal, Tomáš (referee)
This diploma thesis discusses the topic of "green olympics" and its aim is to analyze and compare the last five summer olympic games (Sydney 2000, Athens 2004, Beijing 2008, London 2012 and Rio de Janeiro 2016) within the sustainability discursus. The bidding process is being compared with its implementation, which is done for each particular olympics, and so are the national strategies of sustainable development of that particular location. The main objective is to find out if the local sustainability strategies are aligned both with the candidature and with the actual realization of the olympic games, and whether every following olympic games tend towards greater sustainability in comparison with the previous ones. The study is carried out through quantitative content analysis, the studied materials being the Official Reports of the olympic games and the strategic documents on sustainability of corresponding countries. The results show a significant mismatch between the set goals and the actual output (especially in case of Athens; while Sydney and London did considerably better in fulfilling their plans). Neither the plans nor the realizations of sustainability within the olympics were satisfyingly in accordance to the national sustainability strategies, as many topics considered crucial in the...
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"Greening" Olympic Games?
Uhlířová, Miroslava ; Rynda, Ivan (advisor) ; Doležal, Tomáš (referee)
This diploma thesis discusses the topic of "green olympics" and its aim is to analyze and compare the last five summer olympic games (Sydney 2000, Athens 2004, Beijing 2008, London 2012 and Rio de Janeiro 2016) within the sustainability discursus. The bidding process is being compared with its implementation, which is done for each particular olympics, and so are the national strategies of sustainable development of that particular location. The main objective is to find out if the local sustainability strategies are aligned both with the candidature and with the actual realization of the olympic games, and whether every following olympic games tend towards greater sustainability in comparison with the previous ones. The study is carried out through quantitative content analysis, the studied materials being the Official Reports of the olympic games and the strategic documents on sustainability of corresponding countries. The results show a significant mismatch between the set goals and the actual output (especially in case of Athens; while Sydney and London did considerably better in fulfilling their plans). Neither the plans nor the realizations of sustainability within the olympics were satisfyingly in accordance to the national sustainability strategies, as many topics considered crucial in the...
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