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Strategic Analysis of Cheese Shops
Juříček, Alan ; Filípek, Ivan (referee) ; Kaňovská, Lucie (advisor)
This diplom thesis with title „Strategic analysis of cheese shops“ deals with an analysis of real company which offers foreign cheese and specialities. The theoretical part defines general metodology and tools of strategic management. The analythic part shows how these tools are implemented into this real company and provide us internal and external strategic analysis. On the base of these facts are suggested future steps to improve economical situation of that company.
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Strategic Analysis of Company and Improvement Suggestions
Delina, Daniel ; Lipowski, Radim (referee) ; Koleňák, Jiří (advisor)
This thesis with title "Strategic Analysis of Company and Improvement Suggestions" deals with the theory and practice of strategic management. The theoretical part describes a general methodology of the strategic analysis of an enterprise from which the optimal strategic plan is generated. In the practical part a real company is analyzed, according to the methodology mentioned in the theoretical part. Complex analysis of its internal and external environment are carried out. Based on the acquired information the SWOT analysis is made, which serves as groundwork for developing appropriate strategy and comparison with the current strategic plan.
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Strategic Analysis of Cheese Shops
Juříček, Alan ; Filípek, Ivan (referee) ; Kaňovská, Lucie (advisor)
This diplom thesis with title „Strategic analysis of cheese shops“ deals with an analysis of real company which offers foreign cheese and specialities. The theoretical part defines general metodology and tools of strategic management. The analythic part shows how these tools are implemented into this real company and provide us internal and external strategic analysis. On the base of these facts are suggested future steps to improve economical situation of that company.
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|
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Strategic Analysis of Company and Improvement Suggestions
Delina, Daniel ; Lipowski, Radim (referee) ; Koleňák, Jiří (advisor)
This thesis with title "Strategic Analysis of Company and Improvement Suggestions" deals with the theory and practice of strategic management. The theoretical part describes a general methodology of the strategic analysis of an enterprise from which the optimal strategic plan is generated. In the practical part a real company is analyzed, according to the methodology mentioned in the theoretical part. Complex analysis of its internal and external environment are carried out. Based on the acquired information the SWOT analysis is made, which serves as groundwork for developing appropriate strategy and comparison with the current strategic plan.
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