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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Vplyv obalu na spotrebitel´ské rozhodovanie při nákupe instantných pokrmov
 Belicová, Zuzana
This thesis deals with influence of packaging on consumer purchase decisions of instant food. The practical part contents realized research made by eye tracking technology and in-depth interviews. Based on these results obtained from the practical part is created model of consumer behaviour in purchasing instant food in the context with the packaging. The thesis also suggests marketing recommendations which will be practically used in this area.
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The purchase decision on cole beverage market in Czech republic
 Nováčková, Aneta ; Zamazalová, Marcela (advisor) ; Štědroň, Bohumír (referee)
The aim of my thesis was to analyze consumer behavior on cole beverage market in Czech republic. I focused my research mainly on students of University of Economics in Prague. To implement it I used a questionnaire survey and data analysis Market & Media & Lifestyle of MEDIAN agency. The thesis is divided into two parts - theoretical and methodological and analytical. The content of theoretical and methodological part is the definition of basic concepts such as consumer behavior, decision-making process, its types, factors and models, market research, data analysis. Characteristics of companies, the establishment of hypotheses, the research itself, its evaluation and recommendations are included in the analytical part.
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