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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Czech sport media coverage of women during the 2018 Winter Olympic Games
 Hřebenářová, Lucie ; Crossan, William Morea (advisor) ; Sekot, Aleš (referee)
Title: Women in Czech sport media coverage during Winter Olympic Games 2018 Objectives: Main objective of this thesis is to analyse gender inequalities in Czech sport media coverage during Winter Olympic Games 2018. Compared with previous studies I will find out, if there occur women discrimination in the Czech sport environment and how it is being demonstrated there. Methods: For realization of this research was used a quantitative and qualitative content analysis. There were chosen several indicators to be searched for based on previous studies. As a research event were chosen Winter Olympic Games 2018. The analysis was made on two Czech sport online sites respectively sport.cz and sport.idnes.cz. Results: Overall results showed higher internet coverage for men. However, when compared to the percentage for participants by gender the results came out surprisingly better for women. The results about the length of articles were also in favour of men. More active sporting photographs came out for man and more inactive photographs still in the sport environment were found for women. The most mentioned sport was ice hockey. Within the qualitative analysis there were found several gender inequalities, however, compared to the previous research, it could be said that the chosen Czech sites are gender...
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