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National Repository of Grey Literature 3 records found  Search took 0.02 seconds. 
Marketing Strategy Proposal
 Pásler, Tomáš ; Petrů, Tomáš (referee) ; Chalupský, Vladimír (advisor)
The bachelor thesis focuses on design of marketing strategy. The first part of the work is devoted to marketing theory which is necessary for understanding this issue. The second part is devoted to analysis of the company in which findings from the first part are used. Based on this analysis proposals were made for strengthening market position of the company and increasing awareness among customers.
Detailed record
The role of fish-eating predators and socio-economic trends in recreational fishing
 Lyach, Roman ; Čech, Martin (advisor) ; Adámek, Zdeněk (referee) ; Jurajda, Pavel (referee)
Recreational fishing is a very important leisure activity and one of the most important ways how humans influence freshwater habitats and wild fish populations. Both fish-eating predators and socio-economic trends play a major role in recreational fishing. This thesis found that the Eurasian otter feeds mainly of small (5-10 g) and very abundant fish species of low angling value. In this case, gudgeon Gobio gobio dominated in the otter diet. The overlap between catches of otters and anglers was very low, and commercially important salmonids made up only 10 % of the otter diet by biomass. Cormorants also prey mostly on smaller (10-100 g) a very abundant fish species. In this case, roach Rutilus rutilus dominated in the cormorant diet. The overlap between catches of cormorants and anglers was also quite low. Commercially important fish species made up less than 10 % of the cormorant diet. Even though cormorants consume mostly smaller fish, they are potentially removing fish that serve as prey for piscivores, and they are also removing smaller fish that would grow into angling size. The Atlantic salmon Salmo salar reintroduction programme has not yet been successful. However, cormorant predation is not the main reason for its low success. The main problem is somewhere on the lower River Elbe in...
Detailed record
Marketing Strategy Proposal
 Pásler, Tomáš ; Petrů, Tomáš (referee) ; Chalupský, Vladimír (advisor)
The bachelor thesis focuses on design of marketing strategy. The first part of the work is devoted to marketing theory which is necessary for understanding this issue. The second part is devoted to analysis of the company in which findings from the first part are used. Based on this analysis proposals were made for strengthening market position of the company and increasing awareness among customers.
Detailed record

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