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Sponsorship of TJ Spartak Čelákovice
Vedral, Marek ; Voráček, Josef (advisor) ; Višněvský, Andrej (referee)
Title: Sponsorship of TJ Spartak Čelákovice Objectives: The main objective of this work is to create suitable offer by TJ Spartak Čelákovice for sponsors. We will use this offer, look for the strengths and weaknesses and modify the offer in the process. Methods: First Method will be searching documents important for creating the offer and their analysis. Then we will use the information to create the offer, we will choose communication strategy. We will evaluate the offer, find out its strengths and weaknesses. Results: We found out strengths and weaknesses of our sponsor offer thanks to a year activity looking for sponsors. We also found out, that communication and first contact is very important. Key words: Sponsoring, nohejbal, communication, sponsor offer, amateur sport
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Sponsorship of FC Fastav Zlín
Kumstová, Aneta ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Sponsorship of FC Fastav Zlín Goals: The main goal of this thesis is to create new sponsorship offer to FC Fastav Zlín which will use the potential of the club. Within the framework of this topic there will be done analysis of current sponsorship situation of the club, which will help to create complex offer, and later suggestions of concrete offers for selected sponsors. Methods: The main method used in this thesis is analysis of documents - for creating general and statistic part of the offer - which was later combined with interview with management of the club - to research for other relevant and important information about the club and to receive requirements for creating sponsor offers. Results: The analysis revealed that club has old and incompetent list of offers. Therefore there were first summarized information about attendance of football matches, results during last years or current main players. Later there were created 3 sponsorship packages which can be used as a ground for negotiating with potential sponsors. Finally there were created concrete offers for selected companies. Key words: Marketing, sponsorship, sponsor offer, Fastav Zlín, football
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Sponsorship of TJ Spartak Čelákovice
Vedral, Marek ; Voráček, Josef (advisor) ; Višněvský, Andrej (referee)
Title: Sponsorship of TJ Spartak Čelákovice Objectives: The main objective of this work is to create suitable offer by TJ Spartak Čelákovice for sponsors. We will use this offer, look for the strengths and weaknesses and modify the offer in the process. Methods: First Method will be searching documents important for creating the offer and their analysis. Then we will use the information to create the offer, we will choose communication strategy. We will evaluate the offer, find out its strengths and weaknesses. Results: We found out strengths and weaknesses of our sponsor offer thanks to a year activity looking for sponsors. We also found out, that communication and first contact is very important. Key words: Sponsoring, nohejbal, communication, sponsor offer, amateur sport
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