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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Marketing Mix of Souvenir Gift Shop
 Holečková, Anna ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
The main aim of the thesis is to formulate suggestions and recommendations in the area of the marketing mix. The main focus is directed to the souvenirs for the Information Center „TO JE Brno“. The thesis is devided into three parts. The first part specifies the basic theoretical terms from the point of marketing. The second part deals with the analysis of the marketing mix, customers and competition. The output is the SWOT analysis. The last part of the thesis contains personal suggestions and recommendations.
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Marketing Mix of Souvenir Gift Shop
 Holečková, Anna ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
The main aim of the thesis is to formulate suggestions and recommendations in the area of the marketing mix. The main focus is directed to the souvenirs for the Information Center „TO JE Brno“. The thesis is devided into three parts. The first part specifies the basic theoretical terms from the point of marketing. The second part deals with the analysis of the marketing mix, customers and competition. The output is the SWOT analysis. The last part of the thesis contains personal suggestions and recommendations.
Detailed record
Business plan of Souvenir Suvenýr company
 Diblíková, Marita ; Müllerová, Jana (advisor) ; Habrmanová, Blanka (referee)
The main purpose of this bachelor thesis is creating a business plan for a company called Souvenir Suvenýr with a viability analysis and an evaluation of practicability of the project. The business plan covers producing five types of souvenirs designed in a contemporary design and made by local producers and suppliers. The specific thing about these souvenirs is that they are suitable either for tourists and local people. The theoretical part of the work describes the purpose, possible options and a structure of the business plan. The practical part introduces the business plan itself and focuses on market definition, marketing mix, financial analysis and other important factors influencing the viability of the company Souvenir Suvenýr. The conclusion evaluates the meaningfulness of the work done and fulfillment of the business plan.
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