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National Repository of Grey Literature

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Social advertisement Dzhuromska, Anastasiia ; Zamazalová, Marcela (advisor) ; Říhová, Vladimíra (referee) This Bachelor work is talking about social advertisement in Ukraine. The aim of this work is to understand the attitude of Ukrainian population to the social advertisement, to show how much effective is this tool and to explore activities of the Anti-AIDS fund of Elena Pinchuk, which is using social advertisement. The bachelor work is divided into two parts: theoretical and practical. The definition of social advertisement, history of it, law restrictions for social advertisement and psychological methods are described in the theoretical part. In the practical part there are few researches which are related to the attitude of Ukrainians to the social advertisement. As an example I was using the fund of Elena Pinchuk Anti-AIDS and its social advertisement. Detailed record

Social advertisement Hrušková, Kateřina ; Kašparová, Eva (advisor) ; Surynek, Alois (referee) This bachelor theses is trying to explain the phenomenon called Social advertisement. As a special type of advertisement, social advertisements are trying to influence purchasing behaviour of customers through their emotions and social topics. Detailed record

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