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Czech Small and Medium Enterprises Entering the Chinese Market
Bizoňová, Jana ; Stuchlíková, Zuzana (advisor) ; Vošta, Milan (referee)
This diploma thesis deals with Czech economic diplomacy as an instrument or rather tool of the foreign policy of the Czech Republic to promote its economic interests and goals in the People´s Republic of China. Specifically, it deals with the state pro-export policy and state support of small and medium enterprises (SMEs) in the process of entering Chinese market. The thesis is divided into three chapters. The first chapter explores the concept of economic diplomacy and the models of the governance of economic diplomacy in the world as well as in the Czech Republic. The second chapter focuses on the realization of the Czech economic diplomacy in China, analyzes the Czech-Chinese foreign trade and the development of political and diplomatic relations between the two countries. The third chapter is devoted to the SMEs and their penetration of the Chinese market. It explains the importance of the SMEs to the Czech economy and export and defines the phases of the penetration. In this chapter, the author examines how the state supports the SMEs entering the Chinese market and whether this support covers all phases of this complex process. Finally, the author explains why SMEs are not satisfied with the state support of export and outlines possible solutions.

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