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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing Communication
 Nykel, Šimon ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The goal of the diploma thesis is to develop some proposals to improve marketing communications company Skiresort Buková Hora based on the prepared analysis. The realization of these proposals should help with attracting new customers and increasing loajality of the current customers Skiresort Buková Hora. The diploma thesis deals with the theoretical as well as practical part. The final part of the diploma thesis offers specific proposals to improve marketing communication.
Detailed record
Marketing Communication
 Nykel, Šimon ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The goal of the diploma thesis is to develop some proposals to improve marketing communications company Skiresort Buková Hora based on the prepared analysis. The realization of these proposals should help with attracting new customers and increasing loajality of the current customers Skiresort Buková Hora. The diploma thesis deals with the theoretical as well as practical part. The final part of the diploma thesis offers specific proposals to improve marketing communication.
Detailed record

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