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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Chování spotřebitele při nákupu kosmetických výrobků
 Pařízková, Lucie
This thesis deals with consumer behaviour during the purchase of cosmetics products, focusing to skin care products and to women’s segment. The purpose of this work is to formulate several recommendations for the manufacturers and sellers of skin care products based on the results of the questionnaire survey. These recommendations could help them to better identify customers preferences during the purchase of skin care products and further enable them to adjust or improve their offer and eventually other sales areas. Cluster analysis is used to segment customers and specific recommendations are made for each segment.
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Radiotherapy and skin care
 NOVÁKOVÁ, Karolína
The bachelor thesis on the topic "Radiotherapy and skin care" deals with the adverse effects of ionizing radiation on the skin in the context of radiotherapy and how to care for the irradiated skin in terms of prevention of these adverse effects. The aim of the thesis was to describe the principle of radiotherapy and its effect on the human body, especially on irradiated areas of the skin, which may be more susceptible to adverse effects. The thesis is divided into theoretical and practical parts and is divided into 6 chapters. The theoretical part focuses on the principles of radiotherapy, the adverse effects of ionizing radiation, specifically the adverse effects on irradiated skin and the possibilities of skin care. The practical part of the thesis deals with a questionnaire survey. The research design of the thesis was carried out by means of a questionnaire survey among cancer patients. The questionnaire was designed in a semi-structured form and then statistically processed. The results obtained from the questionnaire survey provide information on the level of awareness of cancer patients about the side effects of radiotherapy, their correct or sufficient instruction about the side effects, and their knowledge of proper care of irradiated skin to prevent radiation damage or to mitigate the effects of adverse effects on irradiated skin. The results of this work can be used as study material for radiology assistants and medical students to add to their professional knowledge of the effects of radiotherapy on the skin, or can also serve to streamline the process of providing information on the care of irradiated skin.
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