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Company Marketing Mix
Tefferová, Iva ; Ing.Lenka Serafínová. (referee) ; Kaňovská, Lucie (advisor)
This thesis deals with the marketing mix of the SKITECH company. The thesis focuses on developing a marketing mix and proposing ski products of ski resort. A prerequisite for the creation of a marketing mix is the SWOT analysis and competitor analysis. Based on these results, it establish the vision and objectives of ski resort and propose different products. In final part of the marketing mix it apply them to a specific product.
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Energy supply of the ski resort
Turčina, Lukáš ; Skála, Zdeněk (referee) ; Pospíšil, Jiří (advisor)
The environmental targets of the European Union Member States are to achieve carbon neutrality in the next few years by producing green energy. To offset the impact of climate change causalities, it is crucial to increase the share of renewable energy resources as well as to reduce the dependence on fossil fuel imports. The main focus of the thesis is to increase energy sourced from alternative resources in ski resorts. Furthermore, a specific design of a wind power plant located directly in the ski resort together with the storage of the remaining energy is introduced to achieve the thesis’ objective. To select a suitable wind turbine, there is a need to choose a proper construction site that should dispose of stability and good-quality wind conditions. The performed analysis concentrates on the wind speed and frequency on the identified site. As a result, the performance of the selected wind turbine can be calculated. Moreover, given the turbine power and wind frequency, the amount of energy produced can be calculated. The potential electricity production is then compared with the ski resort’s consumption. The findings suggest that with suitable wind conditions and proper planning of energy production and storage, it is possible to cover a significant amount of the resort’s consumption. However, the model is dependent on the speed and stability of the wind, which may be highly volatile over time. Nevertheless, even such small steps can be crucial to achieving the set goals and can indicate the direction in which society will move towards.
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Downhill skiing of preschool and younger school age children and its possibilities in the region of Ústí nad Labem, Teplice
Herzina, Tomáš ; Mojžíš, Otakar (advisor) ; Jahodová, Gabriela (referee)
TITLE: Downhill skiing of preschool and younger school age children and its possibilities in the region of UL and Teplice. AUTHOR: Tomáš Herzina DEPARTMENT: Institute professional development in education SUPERVISOR: PaedDr. Otakar Mojžíš ABSTRACT: Aim: The aim of this dissertation was to find possibilities of downhill skiing of preschoool and younger school age children in the region of UL and Teplice. The suitability of skiing resorts for skiing children and their teaching skiing. The comparison of ski school in the region and their ways of teaching. The another aim was to prepare the model of ski training for children and its application in teaching skiing in children and verrification of its effectiveness. Methods: The research is based on the interview (semi-structured), observation (hidden, open, participating) and data collection from the literature and the internet. Obtained data from the literature and the internet served as basis used to create questiones for an interview with skischool instructors. Results: We found that ski resorts in the region could be recomended for children and for families with small kids and for teaching skiing . In every mentioned ski resort there is at least one school of skiing Due to observation and interwiev with representatives of ski schools we found the diference...
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Damages liability of ski resort operator
Valterová, Eliška ; Dvořák, Jan (advisor) ; Elischer, David (referee)
v německém jazyce Haftung des Skigebietsbetreibers für Schäden stellt ein spezifisches Rechtsproblem in der Tschechische Republik dar, das in der wissenschaftlichen Umgebung oft übersehen wurde. Diese Arbeit soll grundlegende Orientierung des Skigebietsbetreibers in der unübersichtlichen Rechtslage dienen. Gleichzeitig können Sie hier eine Inspiration finden, wie man das Skigebiet besser absichert soll, damit man die Entstehung von potenziellen Schäden verhindern kann. Für diese Problematik ist die rechtliche Verankerung grundlegend, die wir in der öffentlich-rechtlichen und auch in zivilrechtlichen Normen finden. Von den öffentlich- rechtlichen Normen kann man das Gesetz über Bahnen Nr. 266/1994 Sb. erwähnen, das den Betrieb von Seilbahnen, Sesselliften und Skiliften reguliert. Eine wichtige Rolle spielt auch die Tschechische technische Norm "ČSN 01 8027 über Markierung und Absicherung in dem Wintergebieten", die die Markierung, Absicherung und Bewegung in dem Skigebiet verankert. Ohne Rücksicht auf die Rechtsverbindlichkeit der technischen Norm soll der Skigebietsbetreiber sich an diese Norm halten. In dem Bürgerliches Gesetzbuch Nr. 89/2012 Sb. wurde ein neues Konzept von Deliktrecht verankert. Das Gesetz unterscheidet zwischen Sittenverstoß (§ 2909), Gesetzverstoß (§ 2910) und Verstoß gegen...
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Damages liability of ski resort operator
Valterová, Eliška ; Dvořák, Jan (advisor) ; Elischer, David (referee)
v německém jazyce Haftung des Skigebietsbetreibers für Schäden stellt ein spezifisches Rechtsproblem in der Tschechische Republik dar, das in der wissenschaftlichen Umgebung oft übersehen wurde. Diese Arbeit soll grundlegende Orientierung des Skigebietsbetreibers in der unübersichtlichen Rechtslage dienen. Gleichzeitig können Sie hier eine Inspiration finden, wie man das Skigebiet besser absichert soll, damit man die Entstehung von potenziellen Schäden verhindern kann. Für diese Problematik ist die rechtliche Verankerung grundlegend, die wir in der öffentlich-rechtlichen und auch in zivilrechtlichen Normen finden. Von den öffentlich- rechtlichen Normen kann man das Gesetz über Bahnen Nr. 266/1994 Sb. erwähnen, das den Betrieb von Seilbahnen, Sesselliften und Skiliften reguliert. Eine wichtige Rolle spielt auch die Tschechische technische Norm "ČSN 01 8027 über Markierung und Absicherung in dem Wintergebieten", die die Markierung, Absicherung und Bewegung in dem Skigebiet verankert. Ohne Rücksicht auf die Rechtsverbindlichkeit der technischen Norm soll der Skigebietsbetreiber sich an diese Norm halten. In dem Bürgerliches Gesetzbuch Nr. 89/2012 Sb. wurde ein neues Konzept von Deliktrecht verankert. Das Gesetz unterscheidet zwischen Sittenverstoß (§ 2909), Gesetzverstoß (§ 2910) und Verstoß gegen...
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kaliAtlas of ski resorts in Jizera Mountains and surroundings
Zahula, Vít ; Šára, Pavel (advisor) ; Žáková, Zuzana (referee)
Atlas of ski areas in Jizera mountain and surrounding Abstract This work is focused on creation Atlas of ski areas in Jizera mountain and surrounding in printable publication. Data was processed in various geoinformatic and graphical softwares, which were specialy made specialy for this kind of tasks. For the creation of the atlas were used the software ArcGIS10, Adobe Photoshop CS6 and the Adobe InDesign CS6. The Atlas also contains all useful information of the ski areas for the season 2012/2013. In the work is also pocessed a physio-geographic description of the location focused on leisure activities. Keywords: Atlas, Digital terrain model, Jizera mountain
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Downhill skiing of preschool and younger school age children and its possibilities in the region of Ústí nad Labem, Teplice
Herzina, Tomáš ; Mojžíš, Otakar (advisor) ; Jahodová, Gabriela (referee)
TITLE: Downhill skiing of preschool and younger school age children and its possibilities in the region of UL and Teplice. AUTHOR: Tomáš Herzina DEPARTMENT: Institute professional development in education SUPERVISOR: PaedDr. Otakar Mojžíš ABSTRACT: Aim: The aim of this dissertation was to find possibilities of downhill skiing of preschoool and younger school age children in the region of UL and Teplice. The suitability of skiing resorts for skiing children and their teaching skiing. The comparison of ski school in the region and their ways of teaching. The another aim was to prepare the model of ski training for children and its application in teaching skiing in children and verrification of its effectiveness. Methods: The research is based on the interview (semi-structured), observation (hidden, open, participating) and data collection from the literature and the internet. Obtained data from the literature and the internet served as basis used to create questiones for an interview with skischool instructors. Results: We found that ski resorts in the region could be recomended for children and for families with small kids and for teaching skiing . In every mentioned ski resort there is at least one school of skiing Due to observation and interwiev with representatives of ski schools we found the diference...
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Internet Communication and Promotion of Mountain Resorts in the Giant Mountains
Konvička, Josef ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The main objective of the diploma thesis is to evaluate the Internet activities of mountain resorts in the Giant Mountains and then submit recommendations aimed at improving the marketing on-line communication within these resorts, which can increase the awareness and interest of the public to visit the mountain resorts in the Giant Mountains. Due to the on-line questionnaire survey is then possible to determine the current interest and attendance of each mountain resort based on respondents' answers. Individual goals of the diploma thesis are mainly detailed characteristics of marketing including its on-line form, current forms of marketing communication mix etc.
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Company Marketing Mix
Tefferová, Iva ; Ing.Lenka Serafínová. (referee) ; Kaňovská, Lucie (advisor)
This thesis deals with the marketing mix of the SKITECH company. The thesis focuses on developing a marketing mix and proposing ski products of ski resort. A prerequisite for the creation of a marketing mix is the SWOT analysis and competitor analysis. Based on these results, it establish the vision and objectives of ski resort and propose different products. In final part of the marketing mix it apply them to a specific product.
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Economic analysis of the sports complex Špičák
Pachlová, Monika ; Kotáb, Jiří (advisor) ; Špaček, Martin (referee)
This master's thesis analyzes the sports and ski resort Špičák. It examines not only the economic factors of the resort, but also describes its history, marketing activities and evaluates the SWOT and financial analysis. At the end there is a comparison with selected competitive resorts using a variety of tools such as Ski Cost Index or special categorization of ski resorts. The aim was primarily to evaluate the complex as a stand-alone unit and to make a comparison with its closest competitors.
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