National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis of Marketing Mix Tools of a chosen Company
Krchňáková, Leontina ; Svoboda, Petr (advisor) ; Musil, Martin (referee)
The subject of this bachelor's thesis is the analysis of the marketing mix of a company operating on the service market. This work consists of two parts, theoretical and practical. The theoretical part of the thesis gives the basis for the practical part. It introduces the different perspectives in defining the terms services and marketing, looks closely at the specifics of marketing on the service market and contemplates the extended marketing mix. The practical part is devoted to personnel consulting in B2B markets and gives the characteristics of the company PŘEDVÝBĚR.CZ, including its marketing strategy. This part is focused on the detailed analysis of PŘEDVYBER.CZ's marketing mix. The aim of this study is to analyze the current marketing mix of PŘEDVÝBĚR.CZ and give the company recommendations for the possible further work with tactical marketing tools.
Business conditions on the market of services in the EU
Ĺupták, Robert ; Němec, Otakar (advisor) ; Vojík, Vladimír (referee)
This dissertation describes the fundamentals of functioning of the service provision within the Community and functioning of these mechanisms in the chosen EU countries (Belgium, Estonia, Germany, Austria, Great Britain) and in the chosen fields (building, telecommunications, IT, consultancy services, tourism, repairing and maintenance services, financial services and others). The work is divided into two parts. The first one (the chapters 1- 4) deals with the fundamental principles of the service provision within the Community -- free movement of goods, persons, capital and services, freedom of cross-border delivery of services and its temporary criteria, specific requirements of some countries -- interim periods for free movement of persons and services, self-employed persons, recognition of professional qualifications, social and health insurance and taxes, solving problems of the internal market within the Community in the system of SOLVIT, Czech Business Representation in Brussels CEBRE. In the second part (chapter 5) are applied the principles of functioning of these mechanisms on the internal market in the chosen countries of the Community. The work serves as information material, data collector and practice advisor in one place giving useful sources where to find detailed information on these problems.

Interested in being notified about new results for this query?
Subscribe to the RSS feed.