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Development and transformation of terminology and semantics in the Czech psychopaedia
Šišková, Klára ; Mužáková, Monika (advisor) ; Zemková, Jaroslava (referee)
ANOTATION: This study investigated terms contained in nomenclature of czech psychopaedia, especially their historical (etymological) and semantic (stands for those terms) purport. The study consists of theoretical and practical part. Theoretical part is dedicate to history and etymology of terms, that are used in czech psychopaedia. First chapter - Introduction to the topic - defines the term of mental retardation and the term of semantics. Second chapter - History of czech psychopaedia terms - is dedicate to history and experts, authors of terminology that is used in connection with mental retardation across czech lands. Third chapter - Etymology of terms used in czech psychopaedia - is introducing us into the etymological analysis. Practial part - research in form of questionnaire, aims to map changes in understanding of these terms by generations and its inclusion into different layers of vacabulary. The exclusive purpose of this study is to map progression of the the meaning of the term and changes in nomenclature.
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Semantic web in the confrontation with Peirce's Semiotics
Řeháčková, Dana ; Fišerová, Michaela (advisor) ; Švantner, Martin (referee)
The Semantic web was created for the conceptualization of data available on the Internet. Through formalized representations that are determined for data sharing and reusing, its vision should be achieved. One of the main aims of the Semantic web is to achieve answers to a searched question which demonstrates high exactness and relevance. The controversy and polysemy of the term "Semantic web" lets us consider the question: "What is the limit of involving semantic aspects provided on Semantic web?" Is it not only the amount of determinations of specific standards that are connected with data itself? The main aim of this thesis is to compare the use of the terminology appearing on the Semantic web in semantic metadiscourse with traditional academic semiotic approaches appearing from pragmatism of Ch. S. Peirce, Ch. W. Morris, and H. P. Grice. The main thesis aim is to clarify the function of semantic web, basically its function and its conception, by comparation academic's semiotics' approaches of pragmaticism Ch. S. Peirce and pragmatism H.P. Grice to help with mapping the problematic area which is connected with using terms such as "meaning," and "understanding," and to explore and make less confused the possibilities of the function of the Semantic web.
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Development and transformation of terminology and semantics in the Czech psychopaedia
Šišková, Klára ; Mužáková, Monika (advisor) ; Zemková, Jaroslava (referee)
ANOTATION: This study investigated terms contained in nomenclature of czech psychopaedia, especially their historical (etymological) and semantic (stands for those terms) purport. The study consists of theoretical and practical part. Theoretical part is dedicate to history and etymology of terms, that are used in czech psychopaedia. First chapter - Introduction to the topic - defines the term of mental retardation and the term of semantics. Second chapter - History of czech psychopaedia terms - is dedicate to history and experts, authors of terminology that is used in connection with mental retardation across czech lands. Third chapter - Etymology of terms used in czech psychopaedia - is introducing us into the etymological analysis. Practial part - research in form of questionnaire, aims to map changes in understanding of these terms by generations and its inclusion into different layers of vacabulary. The exclusive purpose of this study is to map progression of the the meaning of the term and changes in nomenclature.
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Semantic web in confrontation with Peirce's Semiotics
Řeháčková, Dana ; Pudlák, Štěpán (advisor) ; Švantner, Martin (referee)
The Semantic web was created for a purpose of conceptualization data available on the Internet. Through formalized representations, that are determined for data sharing and reusing, should have been its vision realized. Main aims of Semantic web are high exactness and relevance for searching question. The controversy and polysemy of the term "Semantic web" let us consider the question: "Where is the limit of involving semantic aspects provided on Semantic web?" Is it not only the amount of determinations of specific standards that are connected with data itself? The main aim of this thesis is the comparison of using terms on the Semantic web in semantic metadiscourse with traditional academic semiotics approaches appeared from pragmatic of Ch. S. Peirce, Ch. W. Morris and H. P. Grice. The thesis should help with mapping the problematic area that is connected with using terms like "meaning" and "understanding" and clarify the possibilities of the function of the Semantic web based on the semiotics conceptions.
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Spanish Language in Printed Advertising: Stylistic Means
BARTOKOVÁ, Zuzana
The language of advertising for pragmatic purposes uses a lot of stylistic devices, which, in spite of the modern update, exert still the same principle. The aim of this bachelor thesis is thus to describe the characteristics of Spanish language used in printed advertisement in term of usage of various stylistic devices on the basis of analysis of current catch words. The theoretical introduction from the linguistic point of view deals on the one hand with semantic, syntactic and phonetic figures and on the other hand with the specific features of the language of advertising. The thesis itself deals with author's analysis of gathered materials (advertisements provided with text).
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