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Behaviour Patterns and Development Approaches of Small Enterprises
Bumberová, Veronika ; Blažek, Ladislav (referee) ; Mikoláš, Zdeněk (referee) ; Tvrdoň, Oldřich (referee) ; Koráb, Vojtěch (advisor)
None of the company, including small businesses, if they want to survive in the current dynamic environment and growth, can not remain static, so some level of adjustment, improvement or change becomes an essential part of operating a business. In order for organizations to grow and survive in the current environment, they must respond to external and internal stimuli and develop systematically. Over time, organizations have developed a strong and persistent pattern of behavior. The aim of the dissertation thesis is to identify and explain the development approaches of small enterprises from the chosen service sector in the Czech Republic through strategic and other internally realized organizational changes and capturing the overall patterns of behavior in the form of the interactive effect of the attributes of the development of these enterprises. The thesis is based on the literature on corporate behavior in organizational theory and the subcategory of organizational changes due to the focus on aspects of decision making in organizations in a changing environment that deals with issues related to the different nature, context and process of change and their proactive or reactive character. The thesis is based on the researcher's pragmatic attitude in the form of a mixed research strategy implemented by a combination of quantitative and qualitative research on a sample of small firms falling under the category of knowledge intensive services. Based on the triangulation of the empirical data obtained from the questionnaire survey and the outputs in the form of a comparative case study on the two most represented in this category representatives (IT services and architectural activities), the results are presented with a view to answering the research questions and objectives stated in this work . The outputs of the dissertation identify specific developmental approaches in the behavior of the Czech population of knowledge intensive services as subsets of SMEs and also reveal the content of the context between the individual attributes of the development of these companies. The results of the research bring practical and theoretical benefits, which are discussed in the conclusion of this work.
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The Impact of the COVID-19 Pandemic on a Selected Area of the Services
SAMCOVÁ, Vendula
The aim of this bachelor thesis is to evaluate the economic impacts of measures taken by the government as a result of the COVID-19 pandemic in the Czech Republic on a gastronomic enterprises and providers of hairdressing. The main method of finding information in the research part is a questionnaire survey at a level of both business entities and consumer public.
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Behaviour Patterns and Development Approaches of Small Enterprises
Bumberová, Veronika ; Blažek, Ladislav (referee) ; Mikoláš, Zdeněk (referee) ; Tvrdoň, Oldřich (referee) ; Koráb, Vojtěch (advisor)
None of the company, including small businesses, if they want to survive in the current dynamic environment and growth, can not remain static, so some level of adjustment, improvement or change becomes an essential part of operating a business. In order for organizations to grow and survive in the current environment, they must respond to external and internal stimuli and develop systematically. Over time, organizations have developed a strong and persistent pattern of behavior. The aim of the dissertation thesis is to identify and explain the development approaches of small enterprises from the chosen service sector in the Czech Republic through strategic and other internally realized organizational changes and capturing the overall patterns of behavior in the form of the interactive effect of the attributes of the development of these enterprises. The thesis is based on the literature on corporate behavior in organizational theory and the subcategory of organizational changes due to the focus on aspects of decision making in organizations in a changing environment that deals with issues related to the different nature, context and process of change and their proactive or reactive character. The thesis is based on the researcher's pragmatic attitude in the form of a mixed research strategy implemented by a combination of quantitative and qualitative research on a sample of small firms falling under the category of knowledge intensive services. Based on the triangulation of the empirical data obtained from the questionnaire survey and the outputs in the form of a comparative case study on the two most represented in this category representatives (IT services and architectural activities), the results are presented with a view to answering the research questions and objectives stated in this work . The outputs of the dissertation identify specific developmental approaches in the behavior of the Czech population of knowledge intensive services as subsets of SMEs and also reveal the content of the context between the individual attributes of the development of these companies. The results of the research bring practical and theoretical benefits, which are discussed in the conclusion of this work.
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Analysis of Marketing Mix Tools of a chosen Company
Krchňáková, Leontina ; Svoboda, Petr (advisor) ; Musil, Martin (referee)
The subject of this bachelor's thesis is the analysis of the marketing mix of a company operating on the service market. This work consists of two parts, theoretical and practical. The theoretical part of the thesis gives the basis for the practical part. It introduces the different perspectives in defining the terms services and marketing, looks closely at the specifics of marketing on the service market and contemplates the extended marketing mix. The practical part is devoted to personnel consulting in B2B markets and gives the characteristics of the company PŘEDVÝBĚR.CZ, including its marketing strategy. This part is focused on the detailed analysis of PŘEDVYBER.CZ's marketing mix. The aim of this study is to analyze the current marketing mix of PŘEDVÝBĚR.CZ and give the company recommendations for the possible further work with tactical marketing tools.
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