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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis of Customer Satisfaction of Company Smile Inc. and Suggested Measures for Its Improvement
 Junková, Eliška ; Zámečník, Jan (referee) ; Schüller, David (advisor)
The objective of the diploma thesis is to analyze customer satisfaction of café and cake shop Smile, and to propose measures to increase its level. The first part provides theoretical bases for marketing research of customer satisfaction. In the practical part of the thesis there is analyzed current situation of the company. There is also analyzed the level of customer satisfaction, which is based on the questionnaires evaluation. Subsequently there are suggested proposals to improve the level of the customer satisfaction.
Detailed record
Analysis of Customer Satisfaction of Company Smile Inc. and Suggested Measures for Its Improvement
 Junková, Eliška ; Zámečník, Jan (referee) ; Schüller, David (advisor)
The objective of the diploma thesis is to analyze customer satisfaction of café and cake shop Smile, and to propose measures to increase its level. The first part provides theoretical bases for marketing research of customer satisfaction. In the practical part of the thesis there is analyzed current situation of the company. There is also analyzed the level of customer satisfaction, which is based on the questionnaires evaluation. Subsequently there are suggested proposals to improve the level of the customer satisfaction.
Detailed record

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