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Advertising and promotion in handball competition
Pelikán, Lukáš ; Janák, Vladimír (advisor) ; Šíma, Jan (referee)
This bachelors thesis deals with advertising and promotion in the handball competitions. The thesis aim is to describe current status of utilization of advertising and promotion in the handball competitions by using observational research and documents analysis and after that changes will be recommended. In the theoretical section the thesis describes the basic concepts of marketing, marketing mix and promotional mix. Then the thesis looks at individual promotional mix elements, especialy on advertising and sales promotion, and their possible use in sport. In the practical section the thesis focuses on organization of handball competitions in Czech republic the analysis of chosen teams and their sport halls is made. In the next part of practical section are analysed individual tools of advertising and sales promotin with regard to the results of the research. At the end of the practical section the results are reviewed and the changes and recommendations are made. Key words Handball, sports halls, marketing, communication, promotion, advertising, sales promotin
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Advertising and promotion in handball competition
Pelikán, Lukáš ; Janák, Vladimír (advisor) ; Šíma, Jan (referee)
This bachelors thesis deals with advertising and promotion in the handball competitions. The thesis aim is to describe current status of utilization of advertising and promotion in the handball competitions by using observational research and documents analysis and after that changes will be recommended. In the theoretical section the thesis describes the basic concepts of marketing, marketing mix and promotional mix. Then the thesis looks at individual promotional mix elements, especialy on advertising and sales promotion, and their possible use in sport. In the practical section the thesis focuses on organization of handball competitions in Czech republic the analysis of chosen teams and their sport halls is made. In the next part of practical section are analysed individual tools of advertising and sales promotin with regard to the results of the research. At the end of the practical section the results are reviewed and the changes and recommendations are made. Key words Handball, sports halls, marketing, communication, promotion, advertising, sales promotin
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