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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The analysis of consumers behavior for project: Customer-oriented company
 DOKOUPILOVÁ, Lenka
The aim of this thesis is to determine the external and internal incentive that affect the behavior of the final consumer in the buying process and thus contribute to the development project named "A customer-oriented company", which is being incorporated into operations of JEDNOTA, s.d. company in České Budějovice. In this work the method of oral questioning and observation method for final consumers were used. The combination of these two methods served to analyze consumer behavior in the supermarket TERNO České Budějovice, which JEDNOTA operates. These two methods were also used in consumers at a beverage center, which is managed by the supermarket TERNO.
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Application of the principles of customer-driven company in the chosen company
 DOKOUPILOVÁ, Lenka
This work is based on the 7 main principles of customer-driven company, which R. C. Whiteley describes in his book. The company JEDNOTA, s. d. České Budějovice is presented here in terms of the application of these principles.
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