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Development strategies of the South Moravian Region
Strouhalová, Dagmar ; Chovancová,, Jitka (referee) ; Vaňková, Lucie (advisor)
The diploma thesis is divided into two basic parts. The first part focuses on the theoretical overview and explanation of basic concepts related to the issue of regional development, regional politics and development strategies. The second practical part focuses on the characteristics of the South – Moravian Region and focuses on competitiveness issues, calculates on the basic of statistical variables and is supplemented by SWOT analysis and identification of impacts that have an impact on the proposed regional development.
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Development strategies of the South Moravian Region
Strouhalová, Dagmar ; Chovancová,, Jitka (referee) ; Vaňková, Lucie (advisor)
The diploma thesis is divided into two basic parts. The first part focuses on the theoretical overview and explanation of basic concepts related to the issue of regional development, regional politics and development strategies. The second practical part focuses on the characteristics of the South – Moravian Region and focuses on competitiveness issues, calculates on the basic of statistical variables and is supplemented by SWOT analysis and identification of impacts that have an impact on the proposed regional development.
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Strategy of company marketing management
Kubrichtová, Eva ; Kala, Václav (advisor) ; Michal, Michal (referee)
The subject of this diploma thesis is to analyse the strategic marketing management of a selected company and to suggest a suitable marketing strategy based on said analysis. The company of Mrs. Květuše Hellmichová from Litvínov was chosen for this purpose. The company is focused on swimming for infants, toddlers and pre-school children.
The first part explains basic concepts related to the topic. It focuses on marketing situation analysis, marketing strategy and the marketing mix of services. The practical part includes a characterization of the selected company. Followed by a situation analysis of external and internal environment. The third part is crucial for the choice of marketing strategy and it includes the identification of sustainable competitive advantage.
The last, analytical, part deals with internal and external stakeholder groups.
The conclusion summarizes the findings that serve as a basis for the proposed measures and recommendations, which ought to lead to consolidation of the company´s position and increase in its market share.
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