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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Category management of baby food
 Wotřelová, Eva ; Koudelka, Jan (advisor) ; Procházka, Lukáš (referee)
This thesis deals with category management of baby food on the Czech market. The goal of the thesis is to determine the theoretical basis of category management and define the category management process. Subsequently, based on the analysis of primary and secondary data, will be characterized the change in current shopping behaviour of mothers. Next goal is to design a general model structure of baby food exposure and through this model to determine whether the current situation on the baby food market, in the field of presentation of products, meets the needs and desires of customers. Primary data will be collected through the quantitative on-line questionnaire survey. The source for the secondary analysis will be the data from the project Market&Media&Lifestyle, market data and shopper behaviour research 2013.
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Creating the Concept of Category Management
 Lepař, Martin ; Hesková, Marie (advisor) ; Čapek, Michal (referee)
The goal of this thesis is to define proces of creating the concept of category management and to apply the proces via existing assortment concept of certain retail company. The theoretical part covers basics of category management, merchandising and other related disciplines and its influence to creating concepts. Practical part includes detailed description of creating the concept, realized by retail company, selling Do it yourself products. Creation proces will start by anylysing current sutiation, following by determination of category strategy and objectives and implemetation of new concept.
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