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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The methods of direct sales of literature
 Hapáková, Michala ; Tyslová, Irena (advisor) ; Hanzlík, Jan (referee)
My bachelor thesis is focused on describing direct sales as a specific method of running a business. The main purpose of the thesis is to analyze the publishing company called Southwestern, which has been using this method to distribute educational literature, and find out how the company reacts to decreasing demand after printed books. The theoretical part is devoted to history of direct sales and role of a succesful salesman. This part also contains the description of marketing mix and different types of literature. The analytical part is about the Southwestern company and its summer business program for students. This part describes the company's method of distributing its products, development of product portfolio, and the way students are motivated to choose this summer job. In the conclusion, I sum up the situation of Southwestern company on the market and I introduce the results of questionnaire, which is focused on facts that motivates students to choose the role of a salesman.
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