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Space management of a retail unit
RYCHECKÁ, Julie
The thesis deals with space management of a selected retail unit Kaufland in Jihlava. The first step was to map the current layout of the sales and non-sales area. Subsequently, a questionnaire was developed and presented to respondents of all age categories shopping in the selected retail unit. The questionnaire examined not only the frequency of purchases, but also satisfaction with the current layout of the sales area and the range of products offered. When dissatisfied, respondents could list what they were specifically dissatisfied with and could suggest solutions to these problems. When the collection of responses was completed, the data was evaluated. Using this data, suggestions were then made that the sales force could apply to achieve higher customer satisfaction. Thus, the result of this work is the redesign of the sales unit layout.
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Strategy Competitive Fight
Vyhlídal, Martin ; MBA, Stanislav Heža, (referee) ; Bartes, František (advisor)
The thesis deals with finding such a competitive strategy, which enables a well-established Copany to remain on the leading edge of sales finance market in the Czech Republic. To do that, it is necessary to acquire as detailed information about competitors´ activities, professional environment development and end-user preferences trend, as possible. Based on this information it proposes possible models of strategic options including the impact on customers, business partners and internal issues.
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Strategy Competitive Fight
Vyhlídal, Martin ; MBA, Stanislav Heža, (referee) ; Bartes, František (advisor)
The thesis deals with finding such a competitive strategy, which enables a well-established Copany to remain on the leading edge of sales finance market in the Czech Republic. To do that, it is necessary to acquire as detailed information about competitors´ activities, professional environment development and end-user preferences trend, as possible. Based on this information it proposes possible models of strategic options including the impact on customers, business partners and internal issues.
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Investment strategy on the electricity market
Jurík, Martin ; Brada, Jaroslav (advisor) ; Kováč, Michal (referee)
This diploma thesis inquiries into business activities of the electricity market retailer. Thesis starts with an explanation of retailers role and its relations with other market participants in the Czech Republic. In application part there are two solved examples of tasks hidden behind retailers profitable operations.
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Consumer Protection in the Area of Food
Osvaldová, Denisa ; Neděla, Radek (advisor) ; Pastorčák, Jan (referee)
The purpose of this bachelor's thesis is to analyse the legal regulations relating to protection of consumers in the area of food and compliance with these standards. The aim of this thesis is to discover whether the legislation in that area is really being complied and at what level the consumer protection in the area of food is in the Czech Republic. The text of this work is divided into two major parts. The first part is dedicated to defining the legal requirements for protection of the food consumers. The second part is focused on the results of the survey which was aiming to reveal what the consumer protection in the area of food on the shelves of food chains actually looks like.
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Management of private label
MRÁZIK, Miroslav
The aim of the bachelor thesis was to find out the current condition of consumer as-sociations towards retailer brands and based on the results to suggest the measures that lead to the situation improvement in the increasing sales field as well as in the creation of consumer associations towards these brands. These associations were examined in relation to the Tesco brands. The first part summarizes the theoretical background in the brand management, mar-keting, marketing research, and private brands. The information was drawn from the literature and websites that deal with the topic. The second part focuses on identifying information that was needed to build the questionnaire and testing its original version which was relevant to determine the clarity of the respondents. This was followed by the final version of the questionnaire. The next part first presents a basic sample of the survey and then it evaluates the re-sults and facts based on the survey. This is followed by the measurement proposals in the form of strengthening the leaflets promoting of retailer brands and making more available the discount tokens. These measurements ought to increase the knowledge of the private brands and to remove erroneous perception of some of their categories.
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Analysis of the use of payment cards in retail
PETERKOVÁ, Michaela
This thesis deals with the issue of payment cards. The current situation of payment cards on the Czech market is described and statistically verified in the practical part. The analysisis performed using a questionnaire survey of customer and retailers. The aim of this thesis is using its own research to determine to what extent the payment cards in the Czech Republic used in retail.
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Dealing with complaints according to consumer contracts
DRBOHLAVOVÁ, Magdaléna
A consumer is not educated enough when it comes to the question of protecting his/her rights and he gathers information at random and according to his own needs. Only a minimum of consumers is informed about state institutions or citizens associations that cover this area. Also a minimum of consumer would turn to one of the state institutions or associations in case of an unsuccessful complain. More than a half of consumers claim not to be sufficiently informed about the return policy of the particular shop, but on the other hand a larger part of consumers is not interested in the return policy at all. Consumers mostly complain about goods with value higher than 1000 CZK, so more valuable things. They don?t bother with complain about goods with lower value e.g. chemist?s goods or groceries. Most of the time the complaint is dealt by repairing the good, followed by replacing it and in the last place is price reduction. Majority of small as well as big shops does not offer lending of similar product for the time of dealing with the complaint. Almost every one of the respondents welcomes a notice regarding the early handling of the complaint. In case of an unsatisfied result of the complaint the consumer tries to communicate with the seller further more. The same procedure is with the small and big sellers. The consumers almost do not look for the help with the state institutions or citizens associations although these institutions are willing to help and communicate with consumers.
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A sell-out data analysis of a particular company with focus on fast moving consumer goods
Kořínková, Martina ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The thesis deals with data analysis importance for decision making process. The theoretical part focuses on characteristics and specific attributes of the business intelligence, its history and development, limitations and opportunities. The data processing as well as steps or techniques necessary for the analysis are further examined. The practical part deals with sell-out data analysis of a particular retailer from its supplier point of view. The sell-out data analysis is based on real business examples and results in recommendations for a business team.
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