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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Management produktové kategorie v maloobchodu
 Pospíšilová, Lucie ; Koudelka, Jan (advisor) ; Tahal, Radek (referee)
The aim of the thesis is to describe the Czech retail industry and the practice used in the category management. The work compares and evaluates the current state of the ice-cream category management in different retail chains and recommends changes for the next ice-cream season for one of the retailers. The description of the retail industry and the introduction set the background for the thesis and the explanation of the continuous category management provides the framework for the analysis. The empirical part conducts the category planning step by step. The key parts are category assessment and category scorecard, which benchmark different stores in terms of assortment, display, price, and promo. Finally recommendations and conclusions are derived from the analysis to improve the category performance.
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Analysis of international market strategy and growth opportunities for the retail garment industry in Bulgaria: a case applied to C&A
 Bonhomme, Raphael ; Štěrbová, Ludmila (advisor) ; Nidam, Anass (referee)
The thesis attempts to analyze the international business strategy of the company C&A and its search of growth opportunities for the context of Bulgaria. The study relates to international business issues and successively provides a comprehensive overview of potential in the retail industry in Bulgaria as well as critical analysis on the interest of the company to internationalize its activity on the market. The thesis brings sufficient baseline whether to enter the market and how to be successful there.
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