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Internal marketing strategy in a selected organization
MALISZEWSKÁ, Nikola
The thesis is focused on creation and application of internal marketing strategy into the development department. The theoretical part of the Thesis describes marketing strategy and its methods such as SWOT analysis, Portfolio analysis, Marketing audit and Benchmarking as well as marketing mix and the procedure of setting up a KPIs. The practical part of the Thesis consists of active usage of the methods in strategical marketing such as SWOT analysis, Portfolio analysis, Marketing audit and Benchmarking. In the second chapter the diploma thesis deals with the theoretical explanation of Marketing planning and plans, situational analysis such as SWOT, Portfolio analysis and Marketing audit. It also consists of explanation of Benchmarking, Marketing mix, Online marketing and KPI. The next chapter describes the target of the diploma thesis and its methodology. The following chapter focuses on the practical implementation of analysis. The next part describes the results of the analysis. The sixth chapter focuses on discussion about suggested strategy and KPI.
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Computer Games nad Simulation (oriented on MMOG)
Šach, Martin ; Rosický, Antonín (advisor) ; Brixí, Radim (referee)
The goal of this Thesis is not only a plain description of common characteristics of Massive Multiplayer Online Games (their sorting and conditions on where they run are included), but also their integration to the wider phenomenon -- to cyberspace. Cyberspace reference is present in all recommendations and game specifics. Cyberspace is it`s base ingredient, the authority, to which all those parts are revoking to. And here it comes our second and main goal. The need of integration of players to that virtual world. To seek her desires, her true nature. That maybe done by describing various game devices and methods of connecting users of those devices to the cyberspace, let alone by expanding reader`s horizons to places, not known to her. All that is lead by one effort -- that the person, who will read that Thesis carefully, will be able to answer the question, if players get exactly what they need. And she`ll be able to do that before reading to the end.
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