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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Launch of a fictitious sneakers resell store
 Doubek, Jiří ; Koudelková, Petra (advisor) ; Ježková, Tereza (referee)
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Sports shoes reselling and its marketing contribution to brands
 Hrubá, Tereza ; Procházková, Markéta (advisor) ; Kováč, Peter (referee)
Thesis on --Sports shoes reselling and its marketing contribution to brands-- aims to analyse the Nike brand awarness and to clarify the issue of sports shoe reselling and then to evaluate the benefits of it for the Nike brand. The thesis is diveded into five chapters. The first two chapters are focused theoretically and the remaining three are focused practically. The theoretical part is based on relevant contemporary literature and it describes theoretical marketing with emphasis on a brand and reselling. The practical part is focused on the Nike brand and its marketing in general. Based on a primary research -- survey -- the current Nike brand awarness is analysed and optimazation measures based on the conclusions of the questionnaire data are proposed. Furthermore, using the expert interview, the contribution of sports shoes reselling for the Nike brand and for the independent reseller is evaluated.
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