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Phenomenon singles in the Czech Republic from the data point of the research agencies
Kunc, Daniel ; Langhamrová, Jitka (advisor) ; Kleňhová, Michaela (referee)
The diploma thesis deals with the phenomenon singles and its development after 1989 in the territory of the Czech Republic. The implications of the phenomenon singles began gradually to appear after 2000. Theoretical part of the thesis contains explanation of concepts, possible causes of formation of this phenomenon, which in the recent past influenced the demographic indicators closely related to singles. Following practical part describes demographic indicators connected with phenomenon singles using graphs and carto diagrams based on data from the Czech Statistical Office. Also, the socio-economic data from research agency Median, s.r.o. and their research MML-TGI, which better capture the current development of phenomenon singles are shown. The conclusion is whether the hypotheses have been confirmed or refuted.
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Sociological Analysis of Recruitment of Qualitative Research Project, especially focus groups in Praxis of Marketing Research
Fridrichovská, Tereza ; Jeřábek, Hynek (advisor) ; Buchtík, Martin (referee)
This bachelor thesis is sociological analysis of recruitment phase of qualitative research projects, especially focus groups in praxis of marketing research. First part of thesis introduces history of focus groups methodology until its nowadays form including rules of its realization. Thesis further deals with history of marketing research within Czech Republic with focus on focus groups methodology and continues until description of todays situation. Next part characterizes projects of qualitative research, especially focus groups with its all varieties. Overmore it brings overview of recruitment methods and standards used in praxis and mostly carried out by Simar association. Last part of thesis is dedicated to methodology and research conducted among five recruiters, who are responsible for qualitative research projects recruitment. By using interviews with them, author describes whole recruitment process, defines its critical points and proposes points for optimization.
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Modern Methods in Quantitative Marketing Research
Tahal, Radek ; Koudelka, Jan (advisor) ; Vaníček, Tomáš (referee) ; Cihlář, Jiří (referee)
Private business subjects are characterised by their continuous effort for increasing their market position. Therefore they are permanently monitoring their own sthrengths and weaknesses, and they are also monitoring their competitors´ behaviour and customers´ needs and wishes. Such pieces of information can be received by analysis of business surroundings and from custommers´ opinion. Activities like these are called marketing research. The research should include all aspects that influence the way of perception of the company by any other market subject, or even the atmosphere inside the company. Information received is valuable for managers and their decision-making. Marketing research is a dynamicly developing field where new findings of social sciences are permanently applied. A significant developement in this field was reached mainly in last years. It is a result of the rapid progress of information and communication technologies. Modern forms of marketing research often use the Internet for collecting various information on the market.
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