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National Repository of Grey Literature

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Religion and religious symbols in commercial communications Karasová, Jana ; Postler, Milan (advisor) ; Bohuněk, Bohuslav (referee) Marketing and commercial communications. Forms of commercial communications. Legal regulations and ethics in an advertising focused on religious elements. Analysis of selected advertising campaigns with religous themes. Qualitative marketing research.Recommendation for the future work with themes of a religion and religious symbols. Detailed record

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