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Postavenie a význam recenzných systémov v rámci e-Turizmu
 Cinková, Zuzana ; Vaško, Martin (advisor) ; Herget, Jan (referee)
This bachelor thesis is dedicated to the use and impact of review sites on e-tourism. In the first chapter the term e-tourism is explained by illustrating the use of information and communication technologies in tourism. Then there are depicted its latest trends with the emphases on web and mobile technologies and applications. The second chapter deals with recent phenomenon of social media and their possibilities of usage in the tourism industry. The review sites are a part of social media and they are characterized in detail in the third chapter. This chapter is devoted to their possibility of use, advantages and disadvantages for the travellers and for the service providers in the tourism industry as well. The final conclusion and summary of the use of review sites in e-tourism based on the results of the questionnaire was drawn. Besides its position in e-tourism their future trends were deduced as well.
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