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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis of factors affecting the real estate market in Prague
 Kubečková, Kristina ; Chylíková, Hana (advisor) ; Prokeš, Pavel (referee)
The goal is to map the current real estate market in Prague, analyzing the factors that influence the demand for real estate on the basis of data obtained while working in the Prague real estate agency. This information I want to use to improve our work, to facilitate an understanding of the requirements and needs of clients in the real estate market. The result should be greater competitiveness of our real estate agency who will be able to expand and profit in future.
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Changes in the behavior of clients in renting and selling real estate properties in Prague in times of crisis
 Kračún, Marek ; Postler, Milan (advisor) ; Melichar, Jan (referee)
This work investigates the changes in the behavior of clients in renting and selling real estate properties in Prague in times of crisis. The theoretical part deals with the specifications and definitions of marketing, marketing research and market segmentation and a more detailed division of clients into groups. The second part is an analysis of the company Inversiones en Renta RC Alfa s.r.o., changes in the behavior of their clients in times of crisis and the proposed improvements for the future.
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