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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Design of the marketing strategy of a commercial firm
 Hluchá, Karolína ; Zeman, Jiří (advisor) ; Štědroň, Bohumír (referee)
This thesis deals with the design process of marketing strategy. The first chapter lists the entire theoretical basis for strategic marketing management focusing on the formulation of marketing strategy. In the second chapter, the mentioned theoretical background is applied to a specific company, whose marketing strategy proposal is presented in the conclusion of the thesis. It is the company dealing primarily with real - estate services, and therefore a brief insight into the real - estate marketing is included in the first chapter.
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