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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing communication of a specific company
 Komínková, Denisa ; Havíř, David (referee) ; Mráček, Pavel (advisor)
The master thesis focuses on the marketing communication of a specific company. The thesis is divided into three parts. The first part defines the theoretical background that underpins the second part of the thesis. The second part deal with the description of the company, the overall analysis of the marketing communication of the company, marketing research and the analysis of the main competitors in the writing instruments sector. The third part deals with the proposals that are based on the analyses carried out. The suggestions should help the company to improve its current marketing communication in the future.
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