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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing Activities of ELKO Elektro s.r.o.
 Kobližková, Markéta ; Kopecký, Martin (referee) ; Mráček, Pavel (advisor)
This diploma thesis deals proposals to improve the marketing activities of the company based on our assessment of the current situation. The theoretical part defines the various concepts of marketing mix and describes its tools. This section further describes communication mix and its individual parts. Analytical part is focused on assess the overal situation of a specific company. In the end of this thesis recommendations are proposed mainly for new communication mix.
Detailed record
Marketing Activities of ELKO Elektro s.r.o.
 Kobližková, Markéta ; Kopecký, Martin (referee) ; Mráček, Pavel (advisor)
This diploma thesis deals proposals to improve the marketing activities of the company based on our assessment of the current situation. The theoretical part defines the various concepts of marketing mix and describes its tools. This section further describes communication mix and its individual parts. Analytical part is focused on assess the overal situation of a specific company. In the end of this thesis recommendations are proposed mainly for new communication mix.
Detailed record

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