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Proposition 8 on Same-Sex Marriages in California in 2008: Campaign and Opinion Polls
Navrátilová, Kristýna ; Calda, Miloš (advisor) ; Schulzová, Helena (referee)
This bachelor thesis deals with same-sex marriage in California. In November 2008 Californian voters approved with small margin constitutional amendment called Proposition 8. This amendment defined marriage as union of one man and one woman. There was very intensive campaign by both opponents and supporters of this ballot initiative. In the first part this thesis analyzes the arguments used in the campaign and tries to clarify them using the previous court decisions and valid laws. The most important and used arguments are about upbringing and education of children, religion, civil rights and traditional marriage. The analysis shows that almost all the arguments that opponents of same-sex marriage are using, were rejected by courts in previous cases or the statements don't rely on facts and existing laws. The second part deals with public opinion polls before voting day and hypotheses, why Proposition 8 succeeded even though the polls indicated otherwise. The most probable explanation appears to be that majority of voters still opposed same-sex marriage. Only some of them didn't realized that if they are against same-sex marriage, they should vote for Proposition 8.
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The cooperation of national press and agencies for research of public opinion in Czech republic
Bebutová, Erika ; Jungová, Eliška (advisor) ; Reifová, Irena (referee)
Diploma thesis "The cooporation of national daily press and agencies for research of public opinion in the Czech republic" attempts to describe from the practical point of view how mutual cooperation of agencies for public opinion research and the media, especially the press, looks. The chapters of theoretical part of diploma thesis deal with the historical development of public opinion researches in our country where the year 1989 is stressed as the separation turning-point and the foreign studies about the relation of public opinion polls and media. In the practical part of diploma thesis is detailed analysis of media presentation of public opinion polls in the press. At first it compares the different approach of the journalists and sociologists to the work with the informations about public opinion polls and then the way of media processing of public opinion polls in the newspaper in two different historical periods, namely in 1991 and 2009. The analysed materil contained the press releases by IVVM and by CVVM of the first five months 1991 and 2009 and the press articles where the journalists used the informations from this press releases. The media act in the diploma thesis in part as the users of informations about public opinion polls and in part as the initiators of these polls. The staff...
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Political parties and public opinion polls
Romoliniová, Michaela ; Škodová, Markéta (advisor) ; Křeček, Jan (referee)
This diploma thesis Political parties and public opinion polls deals with the use of research in political party. From a theoretical point of view, the thesis focuses on defining the concept of public opinion, its influence on political tradition, and the importance of public opinion polls and their criticism. The main part of the thesis focuses on political communication introducing the use of methods and tools of political marketing, namely utilizing public opinion polls. It describes a change in political communication that has led to professionalization and the need to hire professionals from outside sources, and the role of media, which is often the only source of information for citizens. It explains the difference between particular mediated public opinion polls and focuses on their medial impact on voters. The research section have a form of a case study which focuses on how the public opinion polling is used to develop the electoral strategy in the political party TOP 09 before the elections to the regional councils in 2016. The result of the analysis shows that this political party is highly professionalized, continues to develop its electoral strategy based on research results, and follows recommendations of research agencies, using modern political marketing methods.
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Journalists and public opinion polls" media representation of public opinion in the case of the first direct presidental election in Czech republic
Burdová, Václava ; Škodová, Markéta (advisor) ; Dvořák, Tomáš (referee)
Diploma thesis Journalists and Public Opinion Polls: Media Representation of Public Opinion in the case of the First Direct Presidental Election in Czech Republic deals with an issue of media representation of public opinion polls and journalists' attitudes towards these polls. From the theoretical point of view this thesis focuses on definition of concepts such as public and public opinion, examination of how these concepts are approached within public opinion polls and investigation of possible influence of mediated public opinion polls on recipient of media messages. The main part of this thesis describes results of academic studies that address an issue of media coverage of pre-election polls. Analytic part is divided into two parts. The first part deals with media content analysis, the second one deals with journalists' attitudes towards polls. We can conclude that interviewed journalists are rather skeptical about public opinion polls while this scepticism is not followed by critical interpretation of pre-election poll results. This conclusion rises a question why journalists' sceptical attitude doesn't correspond with media coverage of polls that was found rather uncritical. Powered by TCPDF (www.tcpdf.org)
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Proposition 8 on Same-Sex Marriages in California in 2008: Campaign and Opinion Polls
Navrátilová, Kristýna ; Calda, Miloš (advisor) ; Schulzová, Helena (referee)
This bachelor thesis deals with same-sex marriage in California. In November 2008 Californian voters approved with small margin constitutional amendment called Proposition 8. This amendment defined marriage as union of one man and one woman. There was very intensive campaign by both opponents and supporters of this ballot initiative. In the first part this thesis analyzes the arguments used in the campaign and tries to clarify them using the previous court decisions and valid laws. The most important and used arguments are about upbringing and education of children, religion, civil rights and traditional marriage. The analysis shows that almost all the arguments that opponents of same-sex marriage are using, were rejected by courts in previous cases or the statements don't rely on facts and existing laws. The second part deals with public opinion polls before voting day and hypotheses, why Proposition 8 succeeded even though the polls indicated otherwise. The most probable explanation appears to be that majority of voters still opposed same-sex marriage. Only some of them didn't realized that if they are against same-sex marriage, they should vote for Proposition 8.
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The cooperation of national press and agencies for research of public opinion in Czech republic
Bebutová, Erika ; Jungová, Eliška (advisor) ; Reifová, Irena (referee)
Diploma thesis "The cooporation of national daily press and agencies for research of public opinion in the Czech republic" attempts to describe from the practical point of view how mutual cooperation of agencies for public opinion research and the media, especially the press, looks. The chapters of theoretical part of diploma thesis deal with the historical development of public opinion researches in our country where the year 1989 is stressed as the separation turning-point and the foreign studies about the relation of public opinion polls and media. In the practical part of diploma thesis is detailed analysis of media presentation of public opinion polls in the press. At first it compares the different approach of the journalists and sociologists to the work with the informations about public opinion polls and then the way of media processing of public opinion polls in the newspaper in two different historical periods, namely in 1991 and 2009. The analysed materil contained the press releases by IVVM and by CVVM of the first five months 1991 and 2009 and the press articles where the journalists used the informations from this press releases. The media act in the diploma thesis in part as the users of informations about public opinion polls and in part as the initiators of these polls. The staff...
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