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A Proposal to Increase the Effectiveness of Sales Representatives
Miškeříková, Martina ; MBA, Jan Miškeřík, (referee) ; Pokorný, Jiří (advisor)
The thesis deals with insufficiencies in the management and motivation of sales representatives. Based on an analysis of the present situation, it proposes measures to improve the performance and effectiveness of their work. The theoretical part contains findings from the field of managerial functions and motivation. The practical part analyses the present situation and, based on suggestions and recommendations, proposes changes that are important to ensure fulfilling the plan of a regional branch.
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Založení floristické obchodní jednotky
Rozinková, Michaela
The literature review is focused on the types of floristic business units. The author deals with the equipment of the unit, operation and marketing of sales, plant care, sales psychology and legislation of the floristic business unit. Part of the bachelor thesis is the practical part – there is a design and realization of Christmas exhibition which is supported by photodocumentations.
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Floristická obchodní jednotka - plánování, realizace a organizace prodeje
Heczková, Monika
Literary review of this thesis is focused on the typology of floristic business units. The author also deals with the definition of terms related to business and describes the establishment, implementation and sales organization in the business unit. In the work the author focuses on sales psychology and work with the customer. The work also includes its own business plan, which the author established as a basis for the company, which will be actually realized in the future. As a tool that should determine the popularity of individual types of florist business units among the citizens of the catchment area was used survey in the form of questionnaires. The evaluation of survey and its own suggestions of business plan are summarized in the results of diploma thesis.
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A Proposal to Increase the Effectiveness of Sales Representatives
Miškeříková, Martina ; MBA, Jan Miškeřík, (referee) ; Pokorný, Jiří (advisor)
The thesis deals with insufficiencies in the management and motivation of sales representatives. Based on an analysis of the present situation, it proposes measures to improve the performance and effectiveness of their work. The theoretical part contains findings from the field of managerial functions and motivation. The practical part analyses the present situation and, based on suggestions and recommendations, proposes changes that are important to ensure fulfilling the plan of a regional branch.
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Psychology of selling in wholesale and retail
Jesenská, Tatiana ; Bedrnová, Eva (advisor) ; Chládová, Martina (referee)
The aim of this work is to clarify the fundamental role and impact of psychology and buzzmarketing in practice. Also approach the most important tools needed to understand the proper utilization of all their advantages, such as procedures to become a successful professional seller, how to avoid failure and to be able to cope with problems, how to communicate with clients and how is this all influenced by the motivation itself. The work provides an overview of how psychology of selling is closely related to buzzmarketing. These theoretical findings are substantiated and analyzed on the basis of empirical research in wholesale and in depth research in a particular retail chain.
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