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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Impacts on the child's psyche after placement in a children's home
 STARÁ, Daniela
This diploma thesis deals with the impacts on the child's psyche after being placed in a children´s home. The theoretical part contains the basic terms related to this issue. It also deals with the description of the psychological development of the child, the description of the development of emotions and also the possibilities of institutional care. The practical part describes the chosen methodology of the research. Furthermore, four topics chosen on the basis of the interviews are analyses here. These topics are divided into individual chapters, which the deal with the topics of love, care, safety, relationships, trusts, guilt and children´s home. Each topic is elaborated on the basis of interviews, where I as the author am one of the respondents.
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Marketing targeted at children in sweet products TV Commercials
 Šůnová, Veronika ; Rosenfeldová, Jana (advisor) ; Schneiderová, Soňa (referee)
This thesis focuses on the issue of marketing targeted at children in sweet products TV commercials. The theoretical part outlines basic information such as the history of marketing aimed at children in connection with the development of the media. An essential part of the theoretical part is an insight into legislative regulations and non-legal self-regulatory tools and organizations in connection with advertising aimed at children. Furthermore, the theoretical part is devoted to children, as a specific target group and previous research on children and their perception of advertising, which is followed by a subchapter on the psychological development of their cognitive abilities. The practical part is based on a qualitative analysis of selected television commercials for sweet products aimed at children. The analysis consists of examining the presence and form of five elements determined based on the knowledge gained in the literature review. The subject of an analysis is ads for Kinder brand products from the 1990s to the current ones, which are primarily intended for children. Analysis results show that some elements that used ads in the past are also present in recent ads. On the other hand, some older ads would currently fail due to non-compliance with current ethical regulations. Therefore,...
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