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Is the only purpous of czech litestyle magazines to present advertisements?
Samšuková, Jana ; Osvaldová, Barbora (advisor) ; Lábová, Alena (referee)
Bachelor's thesis: Is the only purpose of Czech lifestyle magazines to present advertisements? An evaluation of the content of two Czech lifestyle magazines - JOY and Harper's Bazaar. This thesis is based on a hypothesis that Czech lifestyle magazines are oversaturated with advertisements and that their creators devote more space to the advertisers than to actual own lifestyle/journalistic content. This thesis compares the amount of space devoted to advertisements and original lifestyle content in particular, within a three- month period in the year of 2012. It also deals with a possible coherence of advertisers and lifestyle content and thematic agenda of analysed magazines, to a lesser extent. There will be comparisons of both JOY and Harper's Bazaar provided for each aspect evaluated by quantitative analysis, specifically through emergent coding. In the first part of the thesis, the author discusses the presentation of analysed magazines, their appearance, history, and their place among the Czech media market. The topic of media commercialization is also discussed. The coding book is attached to this thesis as well as a CD with the full coding book and definitions of variables.
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Is the only purpous of czech litestyle magazines to present advertisements?
Samšuková, Jana ; Osvaldová, Barbora (advisor) ; Lábová, Alena (referee)
Bachelor's thesis: Is the only purpose of Czech lifestyle magazines to present advertisements? An evaluation of the content of two Czech lifestyle magazines - JOY and Harper's Bazaar. This thesis is based on a hypothesis that Czech lifestyle magazines are oversaturated with advertisements and that their creators devote more space to the advertisers than to actual own lifestyle/journalistic content. This thesis compares the amount of space devoted to advertisements and original lifestyle content in particular, within a three- month period in the year of 2012. It also deals with a possible coherence of advertisers and lifestyle content and thematic agenda of analysed magazines, to a lesser extent. There will be comparisons of both JOY and Harper's Bazaar provided for each aspect evaluated by quantitative analysis, specifically through emergent coding. In the first part of the thesis, the author discusses the presentation of analysed magazines, their appearance, history, and their place among the Czech media market. The topic of media commercialization is also discussed. The coding book is attached to this thesis as well as a CD with the full coding book and definitions of variables.
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The interconnection of accounting with the corporate income tax
Kučerová, Pavlína ; Procházka, David (advisor)
The aim of this study is delimitation of inter-relationship of accounting with the corporate income tax. The study describes the procedure for determining the income tax base. I give great attention to tax expenses and non-tax expenses and their delineation in the accounting. Then I deal with the income, tax base reduction and tax calculation. The study draws attention to important changes in the Income Tax Act, which occurred in 2008 and 2009.
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The Cohesion of accounting in Czech republic with corporation income tax
Bucharová, Ivana ; Skálová, Jana (advisor)
The purpose of the bachelor thesis is the analyse of subjects, wich are coming out of accounting when we determine the tax base of corporation income tax or their accesses are different. The subjects are evaluation of property, cost activation, issue of commercial papers and legitimately items. Every chapter consist of basic information on the issue, the separate point of view of accounting and taxes, the differences between their views and recapitalution.
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