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National Repository of Grey Literature

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Czech Center New York Kotlářová, Monika ; Müllerová, Františka (advisor) ; Hinčica, Vít (referee) The Bachelor's thesis introduces a contributory organization Czech Republic's Ministry of Foreign Affairs, Czech Centers. It presents their history, function, network around the world and the system of financing. The aim is to evaluate the functioning of the Czech Center New York, having regard to the differences between the Czech and American culture. It using a questionnaire survey to determine public awareness of Czech Centers in the Czech Republic and propose own ideas for improving promotion, especially the Czech Center New York. It presents own recommendations to increase the interest in the Czech Center New York. By comparison Czech Center NY and the Austrian Cultural Forum New York from the perspective of events held. Detailed record

Czech centers, their evolution and role in trade support Němečková, Jitka ; Gullová, Soňa (advisor) ; Laschoberová, Libuše (referee) The diploma thesis is mainly focused on Czech centres with emphasis on their role in promotion of Czech republic abroad. In fact it is a comprehensive overview of realistic options of Czech centers to work effectively in area of presentation of Czech republic and to support development of trade relationships between Czech republic and foreign countries. The diploma thesis also pays attention to the cooperation among Czech centers, CzechTourism, CzechTrade and CzechInvest and is giving options of efficient coordination of their activities. Detailed record

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