Home > Search Results: keywords:"propagační prostředky"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 5 records found  Search took 0.00 seconds. 
WAYS OF PROMOTION AND ADVERTISING IN CHOSEN FIRM
 VOVSOVÁ, Květa
The thesis "Promotional instruments of particular company" deals with marketing instruments and its usefulness in a daily business life. The thesis is focused on history of promotional instruments of the particular company characteristics with detailed description of promotion and propagation. Part of my work drafts the čsob characteristics as well as its history and present. I tryed to analyse at once the company´s marketing instruments as mentioned and adjoin my recommendation that could help to improve the promotional instruments.
Detailed record
Promotion of destination Třebíč
 POLENDOVÁ, Michaela
The diploma thesis is focused on the promotion of Třebíč destination. The main objective of the thesis is to identify and assess the current tools for possible promotion of Třebíč destination. Based on the analysis of the current state, the possibilities to improve and increase awareness of Třebíč as a tourist destination are suggested.
Detailed record
Use promotion of selected company
 HNÍZDILOVÁ, Eliška
The name of this bachelor thesis is " The Usage of Means of Advertisement in the Chosen Company". The chosen company is the exclusive dealer and importer of German agricultural technology producer. The company deals with the import, sales and service of the mentioned agricultural technology. The main aim of the thesis is to describe and evaluate means of advertisement used to promote the products of the producer and the secondary task of the thesis is to propose changes to cut down the costs spent on the advertisement. The thesis is divided into certain parts which cover the theoty and practice. The first part of the thesis deals with theory concerning a survey which creates the theoretical background of the practical part. The theoretical part should inntroduce the company and it should present its advertisement strategy from the holistic point of view. An analysis which should map the detailled advertisement strategy of the company follows and the means to improve and cut down the advertisement costs are included.
Detailed record
Assesment tools of marketing mix
 HRUŠKOVÁ, Hana
assesment process of communication and advertisement in company.
Detailed record
Utilisation of financial resources for promotion a company
 BÁRTÍKOVÁ, Hana
The aim of this thesis is the evaluation of using financial resources for promotion of a company and to propose their appropriate changes. I have chosen company ČZ a.s. with production plant in Strakonice. This company is one of the biggest engineering companies in South Bohemia and even in the Czech Republic. Thesis is pointed to evaluation of the means of promotion. Top management of ČZ company give it to me all necessary informations to perform analysis.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English