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National Repository of Grey Literature

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Promotion of Czech exports Drápal, Ondřej ; Mikeš, Jiří (advisor) ; Postler, Milan (referee) This thesis concentrates on description of promotional activities realized by Czech state institutions in order to support Czech exporters. Marketing communications and current state of the Czech economy are also briefly described. The output of this thesis consists in a serie of changes the author suggests to realize in order to increase the efficiency of promoting activities realized by the Czech state. Detailed record

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