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Czech sport journalists of generation Y: Career reflection based on job satisfaction and motivation
Hobzová, Ilona ; Chladová, Marta (advisor) ; Turková, Kateřina (referee)
This diploma thesis deals with the career reflection of Czech sports journalists on the basis of attributes of job satisfaction and motivation. It focuses on Generation Y journalists, whose are described in professional studies as economically active, demanding a higher standard of living, emphasizing personal fulfillment, but also interested in their personal and family life. The aim of this thesis is to describe the generation of sports journalists in terms of their professional satisfaction and motivation. Based on a quantitative questionnaire survey and qualitative research in the form of personal semi-structured interviews and their analysis using the method of interpretative phenomenology, the thesis attempts to describe the most common challenges that journalists belonging to Generation Y face during their careers. These include work-life balance, gender inequality in the workplace, generation conflicts in the work team or insufficient financial remuneration. The sample is made up of men and women who were working in audiovisual, radio and print/online sports media during the interviews.
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Sportsman as a Celebrity in Course of Time
Kodoňová, Lenka ; Köpplová, Barbara (advisor) ; Kraus, Jiří (referee)
This diploma thesis discusses the process of celebritization of sportsmen. This phenomenon is illustrated with a form of the media coverage of sporting career of gymnast Věra Čáslavská, speed skater Martina Sáblíková and tennis players Jan Kodeš and Tomáš Berdych. The thesis compares socialist journals Československý sport and Lidová demokracie and current periodicals Sport and Lidové noviny. The work deals with the characteristics of the concept of celebrity, history of sports celebrities, types of people who are likely to become a celebrity, and social status of athletes. The articles related to the selected sportsmen were examined through content analysis. Researched texts were divided into prepared categories (professional life, lifestyle, relationships, love life, appearance, personality, children, health, advertising). This quantitative research was followed by qualitative research methods, which focused on athletes in the advertising industry. The method consisted of examining the articles about advertising activities of athletes. The work also deals with the description of life and sports career of gymnast Věra Čáslavská. The information comes from the media coverage of contemporary prints, which describes not only her athletic career, but also the period after 1990.
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