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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Customer satisfaction analysis and proposal for its enhancement
 Navrátilová, Petra ; Jiříček, Michal (referee) ; Chalupský, Vladimír (advisor)
Master´s thesis is focus on problems of marketing research, especially contentment of customers. The analyse of satisfaction of customers is focus on two important segments – final customers and distributors. Subject of this work is research of satisfactory these client´s segments. Their comments have major effect on quality and structure of publishing books for customers.
Detailed record
Customer satisfaction analysis and proposal for its enhancement
 Navrátilová, Petra ; Jiříček, Michal (referee) ; Chalupský, Vladimír (advisor)
Master´s thesis is focus on problems of marketing research, especially contentment of customers. The analyse of satisfaction of customers is focus on two important segments – final customers and distributors. Subject of this work is research of satisfactory these client´s segments. Their comments have major effect on quality and structure of publishing books for customers.
Detailed record

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