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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Current Trends in Consumer Behavior
 Mynařík, Jan ; Vávra, Oldřich (advisor) ; Černá, Jitka (referee)
This thesis deals with three selected current trends related to consumer behavior -- onslaught of retro products and retro marketing generally, changes in behavior related to electronic marketplace, and stricter demands for flawlessly designed products and services. Each trend is described and attention is given to driving forces of these trends, the ways they can affect consumers' lives and how they can be observed. The knowledge of the trends is then applied to determine how different groups of Czech consumers can be affected by those trends, thus giving businesses hints on how to incorporate the trends in the approach to their customers and monetize on them.
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The relationship of information and graphic design - the application on certain marketing tools
 Procházková, Magda ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
In today's world overcrowded of information is necessary to distinguish what is important and what is not. This helps the information and graphic design. The work explains the relationship between them and describes their principles. Than applies them to the elements of marketing mix such as product and promotion. The first part of this work deals with theories and principles. First describes the information design, its birth, discipline, informational designer and provides practical advice. In other part it deals similarly with graphic design. In the last part of the theory marketing describes marketing and marketing mix. Practical part first describes the relationship of information and graphic design. It refers to the interdependence and shows the differences between them. In other parts are applied information and graphic design rules on the elements of marketing. In the product part focuses on the logo and corporate identity, product design and product packaging. The promotion part evaluates the usage on the web promotion and printed promotion.
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