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Business Plan of Business development
Mayer, Daniel ; CSc, Jaromír Svoboda, (referee) ; Solař, Jan (advisor)
The aim of my Master thesis “Business Plan for the Development of a Small Company“ is to provide a solution to how to develop a micro-company into a successful small company, which will have a real potential to find its stable position on the current market. My Master thesis consists of a theoretical part, problem analysis and my own proposal of the solution. The theoretical part deals with the key findings and solutions, which are further applied in the next part of my work. Analysis is focused on present and future company environment. Concrete recommendations have been formulated on the basis of analysis conclusions. The final proposal is formulated into a complex procedure, which provides the way to reach company development.
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Entrepreneurial Intention of Business development
Hykš, Petr ; Sasín, Karel (referee) ; Solař, Jan (advisor)
This Master’s thesis deals with the analysis problem of current situation in a company ADAGMA s.r.o. and its environment. On the basis of findings, the work includes complex solution strategy, development and improvement company position, which should had help establish firm and fix her position on market.
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Business Plan of Business development
Mayer, Daniel ; CSc, Jaromír Svoboda, (referee) ; Solař, Jan (advisor)
The aim of my Master thesis “Business Plan for the Development of a Small Company“ is to provide a solution to how to develop a micro-company into a successful small company, which will have a real potential to find its stable position on the current market. My Master thesis consists of a theoretical part, problem analysis and my own proposal of the solution. The theoretical part deals with the key findings and solutions, which are further applied in the next part of my work. Analysis is focused on present and future company environment. Concrete recommendations have been formulated on the basis of analysis conclusions. The final proposal is formulated into a complex procedure, which provides the way to reach company development.
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Entrepreneurial Intention of Business development
Hykš, Petr ; Sasín, Karel (referee) ; Solař, Jan (advisor)
This Master’s thesis deals with the analysis problem of current situation in a company ADAGMA s.r.o. and its environment. On the basis of findings, the work includes complex solution strategy, development and improvement company position, which should had help establish firm and fix her position on market.
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Product analysis of Cedro sole ltd. company
Čekan, Viktor ; Vávra, Oldřich (advisor) ; Stříteský, Václav (referee)
This thesis analyses products of Cedro sole ltd., which is a company operating on nail care market in Czech Republic. Theoretical part defines basic terms and brings basis important for practical part. Practical part deals with company presentation, customers and the market company's operating on. This is followed by company's surroundings that describe the current situation on the nail care market. Marketing mix analysis shows ways of price setting, organisation of distribution and the ways of communication. All this is followed by product analysis of the sales numbers, revenues and margin during the studied years. Last part is focused on recommendations to improve sales numbers and market position.
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Strategic Business Activities of a chosen Firm
Staňková, Denisa ; Pirožek, Petr (advisor) ; Lovíšek, Luboš (referee)
The subject of this thesis is to propose suitable business strategies that will lead to strengthening of the company's current situation and increase of sales. The thesis is divided into theoretical and practical part. The first part theoretically describes methods and procedures used in the practical part. The second part analyses external and internal environment of the chosen company and from the obtained results SWOT analysis and BCG portfolio matrix are created. Subsequently, new strategy is created separately for different individual strategic business units. In the end, chosen strategies are developed into four parts with regards to marketing, finance, R&D and product portfolio.
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