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Online Marketing Strategy Proposal for a Selected Company Korenčiaková, Terézia ; Šíma, Peter (referee) ; Chlebovský, Vít (advisor) Tato diplomová praca sa zaobera online marketingovou stratégiou firmy AboveX Digital. Cieľom je navrhnutie online marketingovej stratégie pre B2B agentúru, ktorej obchodnou činnosťou je poskytovanie profesionálnych marketingových služieb určených pre neziskové organizácie. Na dosiahnutie tohto cieľa bola využitá metóda benchmarkingu, analýza kľúčových slov a taktiež cielenia, ktorá poskytla náhľad na medzery v aktuálnej stratégii a možnosti zlepšenia. Nasledne su uvedene praktické navrhy, podložené nazbieranými dátami, ktoré by mali viesť k zvýšenému generovaniu potenciálnych zákazníkov. Detailed record

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