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	Marketing Strategy Plan of the Firm Petr Heyduk Heyduk, Petr ; RNDr. Michal Beránek, Ph.D., MBA (referee) ; Novák, Petr (advisor) This thesis deals with communication mix of company Petr Heyduk. Thesis is created in parallel with practice. There are suggested parts of company marketing strategy with emphasis to communication mix. Market analysis is made primarily by questionnaires, analysis of price sensitivity and analysis of the target segment of the addressed people on the internet. Detailed record
	Business Activities Development of Company CDV, v. v. i Adamjaková, Monika ; Pavlík, Michal (referee) ; Šimberová, Iveta (advisor) Content of this master´s thesis is to develop a business activities in Centrum dopravního výzkumu v.v.i.. The work is divided into 4 parts. The first part deals with the definition of the problem and main and side target. The second part shows theory under which it is based on the practical part. The third chapter focuses on the introduction a company and analysis of the problem and the performance of the company and its current situation. And the last chapter is based on the introduction own proposals to develop a business activities in CDV v.v.i.. Detailed record
	Business Activities Development of Company CDV, v. v. i Adamjaková, Monika ; Pavlík, Michal (referee) ; Šimberová, Iveta (advisor) Content of this master´s thesis is to develop a business activities in Centrum dopravního výzkumu v.v.i.. The work is divided into 4 parts. The first part deals with the definition of the problem and main and side target. The second part shows theory under which it is based on the practical part. The third chapter focuses on the introduction a company and analysis of the problem and the performance of the company and its current situation. And the last chapter is based on the introduction own proposals to develop a business activities in CDV v.v.i.. Detailed record
	Marketing Strategy Plan of the Firm Petr Heyduk Heyduk, Petr ; RNDr. Michal Beránek, Ph.D., MBA (referee) ; Novák, Petr (advisor) This thesis deals with communication mix of company Petr Heyduk. Thesis is created in parallel with practice. There are suggested parts of company marketing strategy with emphasis to communication mix. Market analysis is made primarily by questionnaires, analysis of price sensitivity and analysis of the target segment of the addressed people on the internet. Detailed record

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